Today BBA announces its partnership with Development Counsellors International (DCI), a renowned global economic development and destination marketing firm with over 60 years of expertise in promoting places. This partnership aims to showcase the unique stories of the Greater Birmingham Region to national media outlets throughout the year ahead.
Representatives from Development Counsellors International (DCI) will be arriving in Birmingham on July 12, ready to engage with business owners, community members, influencers and leaders across the metro area over the course of three days. With their wealth of experience and established relationships with national media and trade publications, DCI will effectively pitch compelling regional storylines to bolster BBA’s business and talent attraction efforts.
“Marketing is a critical component of our competitive economic development strategy,” said Karla Khodanian, Chief Communications Officer at the BBA. “The Greater Birmingham Region is overflowing with stories worth sharing and telling broadly. We look forward to working with our local and national partners to uncover those stories and shine a spotlight on the message that Birmingham has more to offer for everyone.”
“The Greater Birmingham Region is overflowing with stories worth sharing and telling broadly.”
This partnership and media push is an integral part of BBA’s overarching regional branding initiative and “Birmingham Has More” campaign. This effort has been in intentional development by the economic development agency and its key local partners for more than three years. BBA engaged Big Communications to develop the regional brand, and a full website is set to launch later this year. Thanks to the initial seed funding from Jefferson County, this ongoing marketing and public relations plan seeks to enhance the Greater Birmingham Region’s image to support business and talent attraction.
“It’s often been said that if we could get someone to visit Birmingham, they would see the overwhelmingly positive quality of life here and choose to stay as a result,” said Steve Ammons, President & CEO of the BBA. “From our friendly business atmosphere to our abundance of livability options, we know that the Greater Birmingham Region has a compelling message, and we’re ready to share it with the world.”
““It’s often been said that if we could get someone to visit Birmingham, they would see the overwhelmingly positive quality of life here and choose to stay as a result.””