BBA's Chief Operating Officer Emily Jerkins Hall departs organization to transition into advisory role

The Birmingham Business Alliance (BBA), the economic development agency for the seven-county Greater Birmingham Region, today announced that after nearly seven years with the organization, Emily Jerkins Hall will leave her role as Chief Operating Officer at the end of this year. Her transition marks the beginning of an exciting new chapter for both Emily and BBA as she continues to support the organization in an advisory capacity.

"Emily has been a driving force behind BBA's accomplishments, and her dedication has left an indelible mark on the organization," remarked Steve Ammons, BBA’s President & CEO. "Her leadership has set the stage for the BBA to continue its mission of advancing the Greater Birmingham Region's economic prosperity. We are grateful for her unwavering commitment and look forward to her continued collaboration with our team.”

Since joining BBA in 2015, Emily led and supported teams that resulted in the creation of more than 15,500 jobs and $4.8 billion in capital investments in the Greater Birmingham Region. Her commitment to the community was instrumental in unlocking $13.2 million in grants as well as establishing key programs, such as BBA’s Business Advisory Services and the Magic City Data Collective. In 2021, she served as the organization's interim President and co-CEO, where she ensured the stability and growth of the organization during a crucial 14-month period. During that time, she played a vital role in expanding program revenue and retaining the support of investors.

“I have had the pleasure of working closely with Emily for almost two years and have witnessed her intellect, strategic thinking and deep understanding of economic development,” said current BBA Board Chairman Greg Curran. “Birmingham is better because of leaders like Emily. I look forward to watching her continue to grow and develop in her next role.”

Jerkins Hall's departure from her full-time position marks the beginning of a new chapter for both her and BBA, as she is set to launch a new consulting practice early next year.

“It has been a privilege to serve this dynamic organization and to serve the Greater Birmingham Region,” shared Emily Jerkins Hall. “Under the leadership of Steve Ammons, the BBA team is well-positioned to build on our successes. I am excited about my transition to an advisory role, where I can continue to support BBA's vital work and contribute to the region's economic growth.”

BBA remains firmly committed to its mission and its service to the region’s business community. The organization is embarking on a strategic planning process and will be actively pursuing key hires to ensure the continued success of its programs and initiatives.

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